SCHOOL MANAGEMENT
Schools are growing in many different parts of Indonesia from National Schools to SPK Schools. They are competing to attract customers’ attention with their ‘product’. It is really challenging for school owners and managers. They have to be very innovative in many ways but sometimes they focus on the wrong division. As an educational institution, the focus should be on the academic division, not the others since they are all the supporting units. The school supporting units are GA, Finance, PR, and HRD. A small school can only consist of a teacher and a student and when they have good programs there will be more teachers and students. In the beginning, this particular teacher can also be a principal, an accountant, a recruiter, a marketer, and other professionals. As the school grows, he needs support to handle different types of activities. One thing he should really focus on is the ACADEMIC MATTER. Customers come because of this, product. It is true that delivering subjects well